Callaway Golf
E-Commerce Merchandising
and Marketing
Callaway Golf’s e-commerce site, shop.callawaygolf.com, featured an extensive line of products, from golf equipment and accessories to apparel and shoes. Each season, the entire catalogue was updated, for which I produced product images, site banners, and landing pages.
HTML and CSS coding along with image editing to merchandise new products and product categories.
Landing Pages
Site Banners
Animated Banners
Originally produced in Flash, and exported
as .SWF files, these animated banners occupied the homepage carousel to promote and feature select products or promotions.
I have re-rendered these as .MOV files using screen recording, as SWF is no longer supported.
Product Demo
Another project originally produced in Flash, and exported as a SWF file, which I have re-rendered as a .mov files using screen recording. This demo showed the capabilities of the uPro GPS used by golfers to better understand the distances and stats of a course.
*Note: The second link “How does the uPro work?” went to the uPro website.