BEDANDBREAKFAST
.COM
Brand Refresh, Print and Digital Design, and Photo Editing
BedandBreakfast.com’s marketing creative had stagnated and was not building interest. With the Marketing Manager, I set out to refresh the brand, moving away from images of B&B buildings and toward images of people enjoying the amenities of a B&B.
Before
After
BandB.com began selling its gift cards at Costco. I designed this sign to run during the Christmas holidays that topped the display stand where the gift cards were sold.
Costco Display
Member Postcard Mailer
Partner Promotion
BandB.com partnered with the Professional Association of Innkeepers International (PAII), to run a promotion for dual memberships for innkeepers and B&B owners. For the creative, I decided to have a little fun, using the ‘house-uccino’ logo for BandB.com on a cup of coffee and a slice of pie (playing on the pronunciation of PAII) to create a fun and whimsical image to illustrate how well the two go together.
