I developed a logo that instantly said "New Orleans' while also being very on-brand for AANP. I centred the logo around a fleur-de-lis, which is emblematic of New Orleans. But instead of using typical NOLA/Mardi Gras colours of purple, gold, and green, I used AANP brand colours. To add to the sense of fun for the creative, I arranged the colours in wavy and non-uniform shapes and sizes. The logo and type use six different AANP colours, giving it a vibrant and dynamic feel.

AANP is all about using images of actual NP members instead of stock photos but I didn't have any member images from New Orleans. I did have some photos of members from an outing at a previous conference. I cropped the group out and composited them on New Orleans street images which combined the French Quarter architecture and the NOLA tram, both city landmarks.

I also produced a 120+ page conference guide, brochure, and online banners.