Brand & Marketing Designer with 15 Years of Experience Creating Eye-Catching Campaigns.
CONTACT
seanrussellcreative@gmail.com
+353 (0)83 195 7894
SUMMARY
Experienced marketing designer who can own the entire process of Marketing Creative - from concept pitch to graphic design, copywriting, and interactive production. Adaptable creative with a knack for taking on complex projects and utilising a broad skillset at lean organizations.
Special skills: brainstorming and ideation, brand building, photo editing/retouching, and creative writing.
Personal interests: graphic art, science-fiction, film-making, archaeology, and space science.
TOOLS
Creative: Adobe Creative Suite
Web: HTML, CSS, JavaScript;
CMS: WordPress, Vignette, and DemandWare
Email Marketing: ConstantContact, YesMail, and MailChimp
Web Admin tools: cPanel, WHM, and FTP
Comfortable on Mac or PCMarketing & Office Coordinator
AIC Plastics Limited - Ballineen, Cork
January 2023 to Present
Developing new marketing and sales avenues and maintaining existing assets, such as websites and product listings. Developing a consistent brand message while elevating the look and feel of the brand.
- Designing all digital and print marketing collateral including banners, social media images, emails, and brochures.
- Developed and deployed a new WordPress site, and developed and expanded the e-commerce platform.
- SEO optimisation of websites and products, and management of Google ads.
American Association of Nurse Practitioners - Austin, TX
February 2021 to November 2022
Working as the association’s first in-house graphic designer, designing and producing all marketing collateral for print and web. Serving several departments and the design needs of 80+ person staff.
- Coordinated with the Membership Director to develop a new member onboarding IMPACT campaign and theme. Designed a new member packet including a member certificate, card, IMPACT member booklet, and a series of introductory emails.
- Supported the association’s annual conferences by designing all collateral, as well as onsite visuals, conference brochures and guides (including the association’s 120+ page National Conference guide), and onsite photography and video.
Creative Marketing Manager
Texas Food & Fuel Association - Austin, TX
July 2019 to Present
As the Creative Manager for a non-profit association, I worked as a one-person creative department; directing and producing marketing creative across all channels. I elevated the association’s brand by developing consistent messaging and aesthetics; increasing member engagement and generating non-dues revenue. Oversaw brand messaging and creative direction of all marketing output for print, digital, social media, motion, email campaigns, and websites for the association. Managed outsourced work and contract designers.
- Served as Managing Editor of Texas Food & Fuel Magazine — the association’s flagship quarterly trade publication including feature writing, cover design, photo research/editing, and ad design. Prepared and packaged mechanicals for an external printer and reviewed/approved proofs.
- Supported the Association’s SW Expo trade show with multi-channel marketing creative, and design of onsite visuals. Launched and managed the Expo’s new WordPress website. Developed and produced a Digital Solutions Guide ebook, when the Expo was canceled due to the pandemic, which recouped US$20,000 in lost revenue.
- Developed and managed affiliated brands and programs, with the Business Development Manager, to create additional revenue centres.
Graphic Designer/Art Director
Pen & Tell Us (now Big Thirst Marketing) - Austin, TX
August 2016 to July 2019
Designer for a group of restaurants and taverns, as well as wineries, breweries, and distilleries. Brought a consistent brand message to a chain of 15 stores through print and digital marketing creative.
- Led conceptual design and marketing creative for several food and beverage clients: in-store and online promotions, posters, menus, digital display ads, and social media graphics.
- Produced new product branding, packaging, and merchandise design for Little Woodrow’s, Ski Shores, Uncle Billy’s Smokehouse and Brewery, Fast Eddie’s Billiards, Wedding Oak Winery, and Artisanal Imports.
Freelance Designer/Art Director
Various Companies
January 2006 to August 2016
Creative & Web Marketing Manager - Knomad Bar, Austin, TX (2013-2016): managed and produced creative and web services including print ads, event posters, website updates, and social media creative. Produced events, and managed venue rentals and the events calendar.
- Contract Graphic Designer - Spring Creek Creative agency, Seattle, WA (2012-2013): designed social media and print marketing pieces for several national brands including Wells Fargo, HTC, Claritin, and Microsoft.
- Marketing Designer - AGM Commercial Realty, Seattle, WA (2013): designed and produced brochures, sales prospectuses, data-driven property listings, and website updates for a boutique real estate firm.
- Web Producer - Apple Computer (2006): produced interactive content for the Apple Learning Interchange and administered streaming QuickTime events.
Marketing Designer
BedandBreakfast.com - Austin, TX
April 2011 to July 2012
Worked with the Marketing Director to revitalise the brand and re-focus the visual identity to generate interest.
- Revitalised marketing creative and re-focused branding across all channels: online, print, and social; leading to increased open and click-
through rates.
through rates.
- Designed and produced digital and print marketing materials including online banners, affiliate ads, landing pages, and emails.
Interactive Producer
Callaway Golf Interactive - Austin, TX
April 2007 to October 2010
Designed and produced online marketing in support of Callaway’s e-commerce site: onsite banners, affiliate ads, media-rich product demos and ads, emails, and landing pages.
- Co-developed batching system which sped up the new product image creation and developed creative department wiki.
- Responsible for the production and launch of new products: site image production, online marketing, and content production through the site’s CMS.
EDUCATION
BA Anthropology, 1996, The University of Texas at Austin
Visual Communications, Austin Community College
Production One, Austin FilmWorks