CASE STUDY: Southwest Expo Digital Solutions Guide
The Digital Solutions Guide eBook
roles: art direction, brand management, graphic design, print layout, copywriting, website editing, email, and social media marketing
software/tools: InDesign, Illustrator, Photoshop, WordPress, Hootsuite
The Problem
The Association's annual Fuel & Convenience Expo was cancelled due to the pandemic. Not only would there be no income from the Expo, but the expenses already paid would create a larger budgetary hole. Our exhibitors, already suffering from the pandemic, lost a showcase for their companies at the very time they needed exposure.
The Solution
Due to existing budgetary constraints, investing in a virtual expo was financially impossible. The solution was using existing resources - namely, me and InDesign to create a digital exhibitors' guide. An ebook guide could be widely distributed online or as downloads, with no additional printing or publishing costs.
I created a few different formats: published online (using the InDesign Publish Online feature), an ePub file for readers, and an interactive PDF. All exhibitors were given a free listing (consisting of their logo linked to their website). For an additional amount, exhibitors could purchase a half-page placement, either static or with video.
The Result
The Digital Solutions Guide, created with no additional budget, recouped just over $20,000 in lost income. It wasn't a large investment, and given the minimal time and resources required to create it, the Digital Solutions Guide was the best solution for the situation.
View the Digital Solutions Guide here.
