Sean Russell - BRANDING & IDENTITY

AANP National Conference 2023, New Orleans BRANDING

roles: art direction, logo design, brand development, graphic design, print layout

software/tools: Illustrator, Photoshop, InDesign

notes: I developed a logo that instantly said "New Orleans' while also being very on-brand for AANP. I centered the logo around a fleur-de-lis shape, which is very emblematic of New Orleans. But instead of using typical NOLA/Mardi Gras colors of purple, gold, and green; I used AANP brand colors. To add to the sense of fun for the conference, I arranged the colors in wavy and non-uniform shapes and sizes. The logo and type use six different AANP colors, giving it a vibrant and dynamic feel.

AANP is all about using images of actual NP members instead of stock photos but I didn't have any member images from New Orleans. I did have some images of members from an outing at a previous conference. I cropped the group out and composited them on New Orleans street images which combined the French Quarter architecture and the NOLA tram, both landmarks of the city.

Association Healthcare BRAND DEVELOPMENT/LAUNCH

roles: art direction, logo design, brand development, graphic design, print layout, copywriting, website editing, social media marketing

software/tools: Illustrator, Photoshop, InDesign, WordPress, Hootsuite

Association Healthcare logo variants

Association Healthcare social posts

How it Works landing page

2020 Southwest Fuel & Convenience Expo BRAND MANAGEMENT

roles: art direction, brand management, graphic design, print layout, copywriting, email marketing, social media marketing, website launch and management

software/tools: Illustrator, InDesign, Photoshop, InDesign, MailChimp, Hootsuite, WordPress

special note: This year the Expo divided the floor into three different business categories or 'Pavilions", each with an assigned color. For the backgrounds, I created a layered faceted 'prism' design of the three pavilion colors, with different transfer modes; giving all the collateral a dynamic and colorful look. To promote and reinforce the new theme, I created a category graphic hex for each pavilion and used those throughout the collateral. I hoped to create an evergreen design with elements that can be reused each year (as long the show continues with the three categories theme.)

Theme and Colors

Email Campaigns

Sponsorships Brochure

SW-Expo Website

Texas Food & Fuel Association Health Plans BRAND DEVELOPMENT/LAUNCH

roles: art direction, logo design, brand development, graphic design, document publishing, copywriting, email marketing, social media marketing

software/tools: Illustrator, Photoshop, InDesign, MailChimp, Hootsuite, After Effects, Premiere

special note: The 30-second motion/video spot I created for this campaign can be seen on my "Motion" page or on the Association's Youtube channel here.